Redefine the problem by reversing it. Instead of saying, “The child is fat because he goes to McDonald’s.” Try, “He goes to McDonald’s because he is fat.” Instead of saying, “Too many dogs exist because not enough people have dogs,” go for, “too many dogs exist because too many people have dogs.”
Go try it on any market. Or any personal situation for that matter. Reverse the formulation and you will find new answers to the problems.
Pringles Potato Chips are based on the observation of wet leaves, which can stack up in piles without tearing themselves to bits. They survive by stacking compactly together. Enter the immortal Pringles Potato Chip.