While Reading
The Lampmark solves the two main problems associated with night reading: lighting and bookmarking. It lights up your bed space with an LED display and then, when you’re done reading, just cover the lamp with your book and the light goes out. Brilliant!
Think about using a product physically in a new way. The Lampmark opened a book and came up with a novel way to keep it opened. It also has a dual purpose. What can you create to combine actions to eliminate extra steps? With reading, they asked, “How can I turn off the light and save my place at the same time?” Take another problem and ask a similar question.
While Sleeping