Hot new trends, startups, products and ideas + inspiration from past innovations
Dec 29 2011
Redefine the problem by reversing it. Instead of saying, “The child is fat because he goes to McDonald’s.” Try, “He goes to McDonald’s because he is fat.” Instead of saying, “Too many dogs exist because not enough people have dogs,” go for, “too many dogs exist because too many people have dogs.”
Go try it on any market. Or any personal situation for that matter. Reverse the formulation and you will find new answers to the problems.
Jul 24 2011
“Human subtlety…will never devise an invention more beautiful, more simple or more direct than does nature, because in her inventions nothing is lacking, and nothing is superfluous.”
– Notebooks of Leonardo da Vinci
Human art always works with an unavoidable reserve of waste. Mimic always, the elegance of nature. The closer your product is to nature, the closer it is to perfection.
May 12 2010
Pringles Potato Chips are based on the observation of wet leaves, which can stack up in piles without tearing themselves to bits. They survive by stacking compactly together. Enter the immortal Pringles Potato Chip.
Look around at nature and ask yourself, What is like this in Nature? How has Nature solved this problem?